Mastering sales season with observability

In the realm of digital transactions, ensuring a seamless online shopping experience is vital, especially during the sales season, and leveraging observability tools can significantly enhance this experience while driving revenue growth and minimizing performance risks. Observability, a strategic approach to understanding system performance, has shown that outages can cost organizations up to $1 million per hour, but with enhanced observability, businesses could boost revenue and operations by up to 29%. Companies like Kmart, Skyscanner, and Shutterstock utilize New Relic's observability tools to reduce downtime and improve customer satisfaction by gaining comprehensive insights into their tech stacks, including AWS and Kubernetes. Observability also allows businesses to understand the customer journey better, with platforms like Thortful using distributed tracing to manage traffic surges and ensure seamless user interactions. By proactively preparing for high traffic periods through various observability capabilities, retailers like Kmart and Marks and Spencer have optimized their systems for peak performance, reducing downtime significantly and saving millions annually. The upcoming holiday season presents an opportunity to implement robust observability practices, safeguarding against potential sales losses and laying the groundwork for long-term improvements in customer satisfaction and revenue growth.