Mastering sales season with observability

In the context of digital transactions and the sales season, enhancing the online shopping experience through observability is crucial for maintaining system performance and driving revenue growth. Observability, a strategic approach for understanding system performance, can significantly reduce downtime and improve customer satisfaction, as demonstrated by companies like Kmart, Skyscanner, and Shutterstock using New Relic's tools. These tools allow businesses to monitor performance across various tech stacks, prepare for high traffic periods, and gain insights into customer journeys, thus reducing incidents and enhancing the shopping experience. Core Web Vitals and full stack observability are key strategies utilized by companies like Kurt Geiger and M&S to optimize performance, with the former improving site speed and the latter reducing downtime by visualizing their tech ecosystem. Distributed tracing and synthetic monitoring further enable precise traffic management and proactive issue resolution, as illustrated by Thortful's approach. Observability capabilities are increasingly adopted, with 75% of surveyed organizations deploying multiple tools, signaling a move towards more comprehensive system monitoring to safeguard against potential sales losses and improve customer satisfaction.