Make the most of Giving Tuesday with system excellence

Giving Tuesday is a global initiative that encourages charitable donations on the Tuesday following Thanksgiving, similar to how Cyber Monday promotes shopping. Nonprofits are advised to prepare thoroughly for this high-traffic event to enhance donor satisfaction and capture maximum opportunities. Key strategies include assessing current system performance, establishing baselines, stress-testing systems, and optimizing payment processes, all while maintaining flexibility to adapt to real-time changes. Utilizing New Relic's observability tools, such as dashboards and synthetic monitoring, can help nonprofits manage and improve their systems. Collaboration with contact centers and adding capacity if needed are crucial steps. Post-event, organizations should conduct a blameless review to identify areas for improvement, and celebrate their successes, akin to maintaining peak performance as one would train for a marathon. Nonprofits participating in New Relic's Observability for Good program may receive special discounts and support, and are encouraged to join discussions for additional guidance.