Every time customers interact with a company’s applications and services they expect great experiences. Digital services should be available, fast, and easy to use. But not every company has the right observability practices in place to measure and improve digital customer experience in a meaningful way. To better customer experience, companies can start by measuring the right key performance indicators such as availability, largest contentful paint, first input delay, cumulative layout shift, time to first byte, AJAX response times, HTTP error rate, and JavaScript error rate. They should also segment their data to make metrics understandable and actionable, breaking it down into different segments based on business needs. Finally, they need to identify where they need to optimize by thinking about the future state of customer retention, conversion, and satisfaction. By following these steps, companies can improve digital customer experience using observability practices.