E-commerce guide for Black Friday: Are your sites and apps ready?

During the third holiday season since the pandemic began, shoppers are still eager to buy gifts despite inflation concerns, with 56 percent planning to shop online according to a 2022 survey by the National Retail Federation and Prosper Insights & Analytics. Businesses aiming to maximize online and mobile sales during peak days like Black Friday and Cyber Monday should focus on optimizing uptime and performance well in advance, as outlined in a guide that uses New Relic's platform for actionable data insights. The guide emphasizes setting baselines and defining success, thorough advance planning, understanding the current environmental state, and classifying issues by business impact. It also advises setting up a command center, managing changes carefully, maintaining a big-picture focus, monitoring key customer journeys, optimizing payment processes, staying flexible, and preparing for future success. Emphasizing a year-round readiness approach, businesses are encouraged to use New Relic's tools and insights to navigate the holiday season effectively and maintain success throughout the year.

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