The benefits of enterprise software investments in business history have led to significant productivity gains for U.S. workers, with global enterprises expected to spend nearly $1.2 trillion on technology tools in 2019 to digitally transform themselves. However, measuring the return on investment is often challenging due to the lack of quantifiable benefits and the need to make a compelling business case to higher-ups who sign the checks. Observability software like New Relic can play a pivotal role in digital transformation and driving customer experience, but its value proposition may not be immediately obvious. By consolidating accounts, sharing data, monitoring key metrics that customers care about, aligning KPIs with business value, factoring in engineer productivity, getting dev and ops on the same page, and getting buy-in at the top, companies can unlock the true potential of observability software and drive meaningful business outcomes.