Netlify is launching a new logo, called The Netlify Spark, after 8 years of using its signature teal gem logo. This change marks an exciting first step towards a whole new visual identity for the company. With exceptional growth and recent acquisition of Gatsby, Netlify is poised to enter an incredibly exciting new era. The design process was iterative, starting with an MVP (Minimum Viable Product) approach, and involved research, thought, and care. The new logo tells the story of Netlify, drawing inspiration from optical dispersion, convergence, velocity, and growth. It combines elements to represent strength, durability, approachability, and a singular output, using Netlify as the conduit. The Netlify Spark is more than just a new logo, but an iteration of the company's story and its commitment to building for the modern web.