Composable commerce is becoming increasingly popular as more brands move away from legacy platforms to gain flexibility and reduce costs. According to commercetools' chief strategy officer, Kelly Goetsch, many D2C retailers are clamoring for an e-commerce approach that offers multi-vendor headless commerce builds, allowing them to make changes quickly and iterate with functionality. Brands are also looking to address challenges such as outdated technology, slow performance, and high costs by adopting composable solutions. Goetsch notes that the benefits of composable commerce include greater agility, lower costs, and improved performance, with many retailers achieving significant gains when they switch to headless components. As a result, commercetools is seeing buyers turn more and more to composable solutions, with Kelly Goetsch observing that MACH-based (Microservices-First Architecture, Cloud-Native, Headless, API-Driven) approaches are becoming increasingly popular.