Danone‘s Alpro Builds Internationalized, Multilingual Content at Scale with MACH
Blog post from Netlify
Alpro, a Belgian-based subsidiary of food giant Danone, needed to build web experiences worthy of their brand while serving a global audience in over 40 markets worldwide. To address this challenge, Alpro migrated from a monolithic web architecture to a MACH (Microservices based, API-first, Cloud-native SaaS and Headless) stack built with Netlify, Contentful, and Gatsby. This migration empowered content editors to ship changes more frequently, enabled the launch of a mobile-friendly rebranded site in 6 months, and resulted in a 22% increase in site visits and better conversion rates on mobile ads. Alpro also leveraged Lilt for internationalizing marketing campaigns into 30+ languages, making it easier for team members to use the website and reducing reliance on agencies for this work.