Mira Commerce, a digital transformation consultancy, has observed that flexibility is key for brands aiming to reconfigure their e-commerce architecture. This approach allows various components to be swapped in and out by brands working with different vendors, enabling a more flexible and agile tech backbone. The company's president and CEO, Sergei Ostapenko, notes that brands should view technology as a strategic asset rather than just a budget line, and that embracing composable commerce can improve page load time through the use of Content Delivery Networks (CDNs). By leveraging out-of-the-box e-commerce platforms and middleware, Mira Commerce helps brands build bridges across different components, such as smart search and customer data platforms, to deliver intelligent marketing and enhanced user experiences. The company's approach aims to demonstrate the benefits of composability and provide incremental wins in terms of metrics that translate into added revenue for its clients.