Neon's innovative branching feature, powered by its serverless architecture with decoupled storage and compute, allows for instantaneous creation of database branches using a copy-on-write mechanism. This technology enables users to create agile, ephemeral branches from a main dataset without reloading the entire dataset, as it references existing data pages and writes new ones only for changes. Such branches are isolated, allowing modifications without affecting the parent data, and can be reset or deleted easily, making them ideal for development, testing, and preview environments. Unlike schema-only branching, which clones only the database structure, Neon's approach includes both schema and data, offering a comprehensive solution for managing large datasets efficiently. Users benefit from reduced costs and time savings, as they can quickly spin up environments without maintaining separate testing databases. Neon is also exploring the next frontier of data branching by incorporating features that allow for selective data transformation, particularly for environments requiring anonymized or representative data subsets, enhancing its practical application in data-sensitive contexts.