Implementing full-text search in PostgreSQL using basic ILIKE queries can be straightforward for small datasets but becomes inefficient at scale due to the lack of effective indexing, prompting the need for advanced solutions like PostgreSQL's native full-text search (FTS) or ElasticSearch. Native FTS with PostgreSQL involves using tsvector and tsquery data types along with GIN indexing, which works well for small to medium datasets but struggles with performance and search quality as datasets grow, lacking features like fuzzy matching and efficient result ranking. ElasticSearch, on the other hand, excels in performance and offers extensive search features but introduces significant operational complexities due to the need for data duplication, synchronization, and additional infrastructure management. pg_search emerges as a compelling alternative, embedding modern search capabilities directly within PostgreSQL through a Rust-based extension, offering features such as BM25 ranking, fuzzy search, real-time indexing, and reduced operational overhead compared to maintaining a separate ElasticSearch cluster. By integrating these advanced search functionalities into PostgreSQL, pg_search provides a balanced solution that delivers ElasticSearch-quality search performance with the simplicity and consistency of a single-system architecture, making it an attractive choice for teams already utilizing PostgreSQL and desiring enhanced search capabilities without additional complexity.