Branch, an innovative home and auto insurance company, transitioned to Neon Serverless Postgres to better align with their serverless architecture, allowing them to focus on developing their product rather than managing infrastructure. Initially using Amazon DynamoDB, Branch faced limitations in handling complex queries and diverse data access patterns, which prompted them to explore other options such as Aurora Serverless. However, these alternatives had scalability and cost inefficiencies. Neon was chosen for its true serverless capabilities, scalability, and ease of integration with Branch's tech stack, including AWS Lambda and Vercel. The switch to Neon resulted in improved operational efficiency, cost-effectiveness, and a streamlined developer workflow through features like database branching. Neon’s pay-per-use model and ability to scale down to zero offered financial and technological advantages, making it a strategic fit for Branch's growing data needs.