Graph for Customer Golden Profile & Fraud Detection: 5-Minute Interview with Allianz Benelux

Allianz Benelux, the largest insurer in the world, is leveraging Neo4j to create customer profiles and detect fraud in their insurance industry. The company uses graph technology to understand how individual pieces of information are linked to each other, allowing for a 360-degree view of customers and improved detection of fraudulent claims. Before adopting Neo4j, they relied on traditional relational databases, which were difficult to manage and analyze. With Neo4j, they can now generate networks quickly and efficiently, reducing manual steps and saving time. The team is exploring the potential of graph data science libraries, including network analytics, to further optimize their use of Neo4j. They believe that graph technology has a bright future in the market, offering a key differentiator for companies looking to innovate and improve customer insights.