The Power of Qualified Research That Companies Can Trust` Companies need research on prospective and current customers to analyze trends, evaluate purchasing decisions, and produce the best products that they can. A research software startup called Phonic aims to break down barriers between quantitative and qualitative research to allow businesses to collect genuine insights at a scale that they can trust. Phonic takes an analytics-first approach, leveraging its chosen NoSQL database, MongoDB Atlas, to handle large amounts of data and provide scalable solutions for businesses. The company's tech stack is simple yet effective, with a focus on developer velocity, while utilizing Google Cloud services such as cloud functions and storage to support growth. Phonic plans to launch an asynchronous research product and seek funding to further develop its technology, aiming to build a conversation intelligence suite that will be crucial to the company's ecosystem.