magicpin Builds India's Largest Hyperlocal Retail Platform on MongoDB

Magicpin, India's largest hyperlocal retail platform, capitalizes on the country's predominantly offline retail market by implementing a pay-per-conversion strategy that partners with local retailers to enhance foot traffic and maintain local economic vitality. Unlike traditional online models that depend on dark stores and warehouses, magicpin collaborates with local merchants, offering consumers both in-store benefits and additional perks through its platform. Supported by MongoDB's flexible and scalable technology, magicpin manages over 10 million users and 250,000 merchants across various categories, using a comprehensive SaaS platform that integrates with the Indian government's Open Network for Digital Commerce. The platform's growth is exemplified by its rapid transaction increase after joining ONDC, with MongoDB Atlas playing a crucial role in managing its extensive data needs. Meanwhile, MongoDB is undergoing a leadership transition, with current CEO Dev Ittycheria announcing his retirement and Chirantan “CJ” Desai set to take over, bringing significant growth-at-scale experience to guide the company into its next phase, MongoDB 3.0, amidst a strong focus on AI and data-intensive applications.