WINN.AI, a company founded in 2021 by Eldad Postan Koren and Bar Haleva, is revolutionizing sales processes through its AI-powered real-time sales assistant that integrates with platforms like Zoom and Salesforce. This assistant focuses on minimizing administrative tasks, allowing sales teams to dedicate more time to customer engagement by interpreting customer queries, surfacing relevant information, and updating CRM systems post-meeting. The underlying technology relies on advanced models for speech recognition and entity extraction, using MongoDB Atlas for its flexible data management capabilities. As the company plans to enhance its offerings with features like Atlas Search and Kafka-driven event architecture, WINN.AI exemplifies the growing trend of leveraging AI to boost productivity in customer-facing roles.