Tracking a Developer’s Journey From Documentation Visit and Sign Up to First API Call

Selling platforms to developers requires a distinct approach compared to traditional B2B or B2C models, emphasizing a B2D (business-to-developer) strategy that combines elements of both. This approach prioritizes self-service signups, low-cost acquisition channels, and data-driven product metrics, while still recognizing the complexity of sales processes that involve multiple stakeholders and technical validation within companies. Crucial to this strategy is understanding the developer journey through comprehensive funnel tracking from initial engagement to conversion and retention, which involves linking web and API activities across users and companies. Tools like Moesif facilitate this by providing detailed analytics and cross-platform tracking capabilities through user and company identifiers, enabling product managers to optimize the developer experience and drive efficient growth beyond superficial metrics like pageviews and signups.