Saved Cohorts: The What, Why, and How

Saved Cohorts in Moesif are a powerful feature that allows businesses to group users or companies based on specific criteria, facilitating a variety of use cases such as marketing campaigns, customer success initiatives, and error management. These cohorts automatically update as users or companies meet or no longer meet the set criteria, requiring user or company tracking to be enabled. Cohort Notifications enhance this feature by alerting teams through channels like Email, Slack, or Webhook when new members are added to a cohort, enabling proactive responses. Beyond reporting, Saved Cohorts drive features like Behavioral Emails, where automated messages are sent based on user actions, and Governance Rules, which can enforce business policies such as blocking users with overdue payments. They also support Dynamic Sampling to manage traffic logs by customizing the amount of data logged based on cohort conditions. Creating a Saved Cohort involves setting specific criteria and leveraging additional functionalities like Behavioral Emails and Governance Rules, offering a comprehensive toolset for enhancing user engagement and operational efficiency.