Enterprise software companies have evolved significantly over the past decade, transitioning from complex, shrink-wrapped products requiring extensive sales cycles to self-service SaaS models that emphasize developer-friendly platforms. Modern SaaS solutions enable individual developers to quickly integrate services using APIs and SDKs, often through a simple credit card transaction. This shift prioritizes self-service onboarding, where new users can sign up, implement, and pay with minimal friction, over traditional sales methods. Companies now focus on metrics like Time To First Hello World (TTFHW) to gauge onboarding success and utilize gradual onboarding techniques to streamline the user experience. Pricing strategies are crucial, with many opting for usage-based models to cater to diverse customer needs, while self-service support emphasizes robust documentation and resources to minimize the need for direct customer service. The overall aim is to open new markets, reduce sales costs, and enhance developer adoption through efficient self-service mechanisms.