As companies transition from traditional sales approaches to a developer-first mindset, the role of developer relations is becoming crucial for driving product adoption and fostering strong relationships within developer communities. Developer relations managers are tasked with community engagement, developer advocacy, product management, and enhancing developer experience, requiring them to possess a blend of technical proficiency and clear communication skills. This multifaceted role involves speaking at conferences, managing documentation, and staying abreast of emerging technology trends to provide valuable insights to developers. Effective developer relations strategies emphasize authentic communication, careful API management, and community segmentation to build meaningful connections with developers, ultimately aiding in platform adoption. The article provides guidance on hiring for developer relations roles, highlighting the importance of objectives, best practices, and personal attributes necessary for success in this evolving field.