Winning product analytics: Our Series C funding and what’s next

Founded during the uncertainty of the Great Recession in 2009, Mixpanel has grown to be a leader in product analytics by enabling companies to leverage their user engagement data to make informed decisions and foster innovation. Recently, Mixpanel announced a $200 million Series C investment from Bain Capital Tech Opportunities, highlighting a transformative period marked by increased signups, active users, and revenue growth. The company's commitment to its culture and values, alongside a focus on customer relationships, has resulted in a steady increase in customer retention and Net Promoter Scores over the years. Mixpanel distinguishes itself through its design, data model, and analysis power, allowing for enriched product analytics in the modern data stack. As the data ecosystem evolves, Mixpanel aims to maintain its position by investing in partnerships and an open ecosystem approach, enabling seamless integration with other tools. With over 6,000 paying customers, Mixpanel continues to push the boundaries of product analytics, aspiring to define new standards in the industry while embarking on the next chapter of growth and innovation.