Why PMs should be responsible for revenue metrics

In the article, the author argues that product managers should be responsible for revenue goals related to the features and products they build, at least for a year after launch, to ensure better alignment between product development and market success. Traditionally, product managers have focused primarily on product metrics like feature adoption and user numbers, leaving revenue generation to the go-to-market (GTM) teams. However, this approach can lead to a disconnect between product success and revenue performance, as GTM teams cannot adjust the product to boost sales. The author highlights the importance of collaboration between product and GTM teams, particularly in the initial quarters after launch, to iterate on product features and messaging based on customer feedback. The case of Mixpanel is cited, where product managers owning revenue goals prompted enhancements in both product and marketing strategies, leading to improved revenue outcomes. Additionally, the development of Mixpanel Revenue Analytics addressed the challenge of linking product metrics with revenue impact, enabling more efficient tracking and analysis.

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