Which OS should devs build mobile apps for?

As Android and iOS vie for global dominance, the focus for app developers is on strategic localization, particularly in non-English-speaking markets. An analysis of mobile data from the 15 most active countries reveals that 64% of it comes from Android devices, with a significant portion from Spanish-speaking countries and Brazil, both displaying a strong preference for Android. Despite the widespread use of Mandarin, China's contribution to mobile data is relatively small, likely due to economic factors, while iOS dominates in wealthier, English-speaking countries like the UK, Australia, and Canada. The preference for Android or iOS varies significantly across regions, influenced by a complex interplay of social, cultural, and economic factors, with Spanish-speaking markets offering a major opportunity for Android developers. The fragmented yet loyal Android marketplace offers a diverse audience, suggesting that leveraging data insights is crucial for developers seeking to expand their user base.