Product positioning is a crucial component of a successful marketing strategy, serving as the foundation for all marketing initiatives by determining how a product fits into the market and meets the target audience’s needs. This process involves identifying the target audience, understanding their preferences, and highlighting the unique benefits of the product, which can also serve as a means of product differentiation. Market research plays a vital role in this by using tools such as focus groups, surveys, and data analytics to gather insights on the target audience and secondary audiences, thereby enabling tailored marketing campaigns. Beyond crafting a compelling message, product positioning encompasses pricing, packaging, and advertising strategies, ensuring cohesiveness across all product-related decisions. Creating a clear product positioning statement, agreed upon by stakeholders, provides a starting point for messaging and guides future product development by envisioning potential expansions and adaptations to maintain market relevance. Conducting thorough product positioning research before launch allows for more effective marketing campaigns and helps secure market share, while post-launch analysis helps refine strategies based on user interaction data.