Product intelligence is a process that involves gathering, analyzing, and acting on data regarding how customers use a product to enhance product development and customer experience. This approach is crucial for businesses to understand user satisfaction, usage patterns, and the competitive landscape, exemplified by companies like Apple, which utilize such data to continually improve their offerings. Product intelligence encompasses measuring customer happiness, analyzing feedback, and testing new features to ensure products meet user needs and preferences. Tools like Mixpanel facilitate this process by automating data collection, organizing user behavior data, and providing actionable insights. The benefits include improved customer experiences, accelerated product innovation, enhanced quality control, and competitive advantages. Product intelligence aids product managers, designers, and marketers by providing insights into product usage, which guides strategic decisions. It is differentiated from business intelligence by its focus on a specific product's performance rather than broader company analytics. When implemented effectively, product intelligence drives innovation and helps maintain a competitive edge by continually refining the product based on user data.