Feature flags are tools that allow product teams to control the release of new features to users without deploying new code, facilitating safer and more strategic feature rollouts. By using conditional logic, feature flags separate code deployment from feature release, enabling gradual rollouts, controlled experiments like A/B testing, and segmentation-based personalization. This approach reduces the risks traditionally associated with feature launches, such as user experience disruptions or performance issues, and empowers product teams to iterate and validate ideas efficiently. Feature flags can be particularly beneficial for organizations employing a product-led growth strategy, as they allow for data-driven decision-making by linking feature usage with key business metrics. While feature flags offer significant advantages over traditional deployment methods, challenges such as complex targeting logic and technical debt from obsolete flags can arise, necessitating careful planning, coordination across teams, and regular maintenance. Mixpanel's platform integrates feature flagging with analytics, providing a unified solution that enables real-time insights into feature impact and streamlines decision-making processes.