What is a power user?

Power users are vital to a company's success as they frequently engage with a product, providing valuable feedback and advocacy, thus driving revenue growth and brand loyalty. Identifying power users involves using engagement metrics and behavioral analytics to understand how users interact with a product and what keeps them returning. The power user curve is a useful tool for measuring user engagement over time, as it categorizes users based on activity frequency, revealing patterns in user behavior. Companies can leverage this data to enhance user retention, improve product offerings, and expand their network through the enthusiasm and recommendations of their most dedicated users. These users, by habitually engaging with the product, help foster growth and innovation, offering insights into successful features and areas for improvement.