Mobile app analytics metrics are essential for evaluating an app's success and making informed decisions about product and marketing strategies. Without precise metrics, companies may rely on misleading top-level indicators like total revenue or downloads, which can obscure underlying issues such as user attrition or financial losses. By utilizing an app analytics platform, developers can track user actions and present the data on a dashboard, allowing for hypothesis exploration and better decision-making. Key performance indicators (KPIs) such as daily active users (DAU), monthly active users (MAU), stickiness, retention rate, churn rate, cost per acquisition (CPA), average daily sessions per DAU, lifetime value (LTV), average revenue per user (ARPU), return on investment (ROI), app load time, user satisfaction, goal achievement, marketing acquisition, and behavior flow rate provide a comprehensive view of an app's performance. These metrics help identify user engagement, financial viability, and areas for improvement, ultimately guiding companies to optimize their apps for profitability and user satisfaction.