We’re making our prices public

Mixpanel has revised its pricing strategy by reverting to a flexible pricing model for its Enterprise plans while maintaining transparent, self-serve pricing for its Growth plan, which remains available fully online. The initiative aims to eliminate the traditional B2B software practice of concealed pricing and drawn-out negotiations, offering a streamlined purchasing experience akin to an online "add to cart" process. Mixpanel's new pricing structure is based on the number of events customers track, ensuring cost-effectiveness without punitive overcharges for exceeding plan limits. With an emphasis on affordability, Mixpanel has reduced prices and introduced a generous free plan, offering up to 20 million events per month, alongside scalable Growth plans accommodating up to 300 million events. The company is committed to making product analytics accessible and affordable, helping customers focus on product development by minimizing entry barriers and providing a fast, transparent purchasing experience.