We’re bringing event analytics to your data warehouse

Mixpanel's Warehouse Connectors feature enhances the ability to integrate comprehensive business data with its self-serve event analytics platform, enabling deeper insights for decision-making. Traditionally, event analytics tools focused on user behavior but lacked broader business data integration, creating discrepancies in analysis. By connecting Mixpanel directly to data warehouses, organizations can leverage existing business data, such as revenue and customer profiles, without needing technical expertise to run SQL queries. This integration breaks down data silos, allowing for a more intuitive and holistic view of business operations by treating virtually any business occurrence as an event. This approach not only enhances data trustworthiness and accessibility but also facilitates more natural, ad-hoc querying across various business areas, including marketing, sales, and customer support. Through this, Mixpanel aims to empower companies to build smarter by providing insights across all business data, not just product usage, ultimately leading to more informed strategic decisions.