Understand user behavior with Group Analytics

Kiley Sheehy, a Customer Success Manager at Mixpanel, discusses how the company has enhanced its approach to understanding user behavior through the introduction of Group Analytics, a tool that provides insights at an aggregate level, unlike the previously used Cohorts. This new feature allows Mixpanel to analyze entire accounts and projects, offering a comprehensive view of user engagement and identifying which features are most utilized or underutilized. By categorizing data with properties like Billing_ID and Project_ID, the tool helps identify power users and their activities, facilitating targeted support and training to improve user experience. The resulting account-level insights are integrated into various dashboards, enabling the Customer Success team to better understand and assist users, ultimately enhancing the overall Mixpanel experience and customer satisfaction.