The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel recently undertook a comprehensive redesign of its website, driven by a collaborative effort from its design, brand, and engineering teams to enhance user experience and convey their unique value proposition that "analytics is for everybody." The overhaul necessitated moving away from their WordPress-based infrastructure, which was slow and difficult to maintain, to the more efficient and flexible Next.js framework. This transition enabled Mixpanel to improve site performance significantly—achieving up to 100% faster page loads—and allowed for greater collaboration between design and engineering through the use of a design system and tools like Storybook. The reimagined website not only showcases Mixpanel's core features and competitive edge but also serves as a platform for further expansions and improvements across their digital offerings.