A user journey is the comprehensive path a customer takes when interacting with a digital product, encompassing stages from awareness to engagement, purchase, and beyond. Understanding these journeys enables product and marketing teams to enhance customer acquisition, engagement, and growth by identifying opportunities for creating intuitive and personalized experiences. User journeys provide a holistic perspective from the user's viewpoint, unlike user flows that detail specific actions within a product interface. Effective user journey maps highlight pivotal moments that define the user's overall experience and help identify friction points, streamline processes, and improve user-centric product development. Mapping these journeys involves defining goals, conducting research, identifying touchpoints and channels, creating empathy maps, sketching the journey, and validating findings to refine strategies. By visualizing user journeys, companies can foster a shared understanding across teams, breaking down silos and promoting a user-first approach. This approach not only aids in retention and advocacy but also aligns product development with user needs and challenges, ultimately supporting the creation of more effective and engaging products.