Digital analytics metrics are crucial for understanding user behavior across digital platforms and driving informed business decisions. These metrics help transform raw user interactions into actionable insights that guide product strategy, marketing efforts, and revenue growth. Key metrics include acquisition metrics like traffic sources and conversion rates, engagement metrics such as feature adoption rates and session duration, and retention and conversion metrics including churn rate and customer lifetime value. Additionally, experimentation metrics like conversion lift and statistical significance are important for assessing the impact of A/B tests. Choosing the right metrics involves aligning them with business objectives and distinguishing between actionable metrics and vanity metrics. Effective implementation requires proper event tracking and ensuring data consistency across teams, while tools like Mixpanel offer features to facilitate real-time analytics and connect user behavior to business outcomes.