In the tech industry, a culture of treating the human body like a machine often leads to sleep deprivation, which is mistakenly seen as a badge of honor and a route to increased productivity. However, research by experts like Dr. Matthew Walker and Stanford economist John Pencavel challenges this notion, highlighting that lack of sleep can result in serious health issues, cognitive decline, and reduced creative and emotional capacities, particularly affecting product teams. Despite the pervasive stigma against sleep in business circles, where leaders like Tim Cook and Jack Dorsey claim to operate on minimal rest, the detrimental effects of sleep deprivation are well-documented, including memory impairment and increased workplace errors. Studies suggest that sleep plays a crucial role in memory consolidation and emotional regulation, with well-rested individuals demonstrating enhanced problem-solving abilities and creativity. To combat the negative impacts of sleeplessness, experts recommend maintaining consistent sleep schedules, limiting caffeine and blue light exposure, and advocating for cultural changes within companies to prioritize rest over excessive work hours. This shift could lead to improved productivity and innovation, as evidenced by organizations that allow napping to boost employee performance.