Re-build vs. buy—or how to turn a legacy tool into a new data stack

Dyspatch, an email creation and management platform, faced the challenge of modernizing an internal data tool to keep up with evolving market needs without starting from scratch. Instead of rebuilding, the company opted to integrate existing technology with Segment for data collection and Mixpanel for analytics, creating a versatile data stack that allows for efficient data analysis and future scalability. This approach not only streamlined the engineering process by minimizing development time but also provided immediate access to rich analytical insights, enhancing decision-making and user behavior understanding. The integration enabled Dyspatch to maintain focus on their core product offerings while leveraging external tools for enhanced functionality and maintenance efficiency, demonstrating the advantages of buying over building or rebuilding in certain scenarios.