Product managers can be more data-informed

Rohit Gossain, with extensive experience in product management and data science roles at companies like Shutterfly and Expedia, discusses the evolution of product analytics and emphasizes the importance of data-driven decision-making in product management. Initially reliant on limited tools like Google Analytics, the field has matured with the rise of big data and cloud computing, enabling more nuanced insights into customer behavior and the emergence of dedicated product analytics solutions like Mixpanel. Gossain highlights the critical role of cross-functional collaboration in ensuring accurate data interpretation and the necessity for product managers (PMs) to be data-informed, leveraging tools that simplify data analysis. He underscores the value of asking the right questions, implementing effective data governance, and maintaining a clear focus on the customer journey to drive meaningful business outcomes. Moreover, Gossain advises PMs to work closely with data teams, especially when resources are limited, to prioritize effectively and ensure data accuracy, ultimately fostering an environment where data quality is maintained, and insights are actionable.