B2B product analytics differs significantly from B2C due to the complexities inherent in business products and decision-making processes. Unlike B2C, where the focus is on individual users, B2B requires segmentation by industry, business size, and job title, as customers are often not the same as end-users and have varying levels of product experience and training needs. B2B goals emphasize transforming entire teams into power users, complicating objectives and data collection since multiple stakeholders may influence product adoption. This necessitates a comprehensive approach, combining quantitative data with qualitative insights from customers, sales teams, and customer success managers to understand customer goals and trends. Data is crucial for B2B product teams but should serve as a starting point for deeper analysis rather than the sole basis for decision-making. Mixpanel's self-serve analytics platform helps B2B teams efficiently process large volumes of data to extract actionable insights, underscoring the importance of having the right tools to support a robust analytics strategy.