Price transparency: Putting the customer first in B2B software

Mixpanel has decided to revert to flexible pricing for its Enterprise plans after a year of experimenting with transparent, self-serve pricing, while maintaining dynamic pricing for its Growth plan, available for purchase online. This change aligns with Mixpanel's commitment to a customer-focused approach, aimed at simplifying the buying process and enhancing trust, similar to the seamless experiences expected in consumer markets. The company acknowledges the challenges of achieving price transparency in B2B SaaS, which requires significant operational and cultural shifts, but believes that offering predictable and fair pricing will ultimately benefit customers and strengthen trust. Mixpanel's efforts to streamline the customer journey include making all content accessible without barriers and leveraging efficient infrastructure to offer competitive pricing. The company is beginning 2023 with transparent pricing, available initially in North America with plans for a global rollout, emphasizing its mission to provide a frictionless customer experience akin to consumer-grade purchases.