Digital media companies are increasingly relying on product and marketing analytics tools to enhance audience engagement, content discoverability, and revenue generation. Platforms like Netflix exemplify the use of data analytics to provide personalized recommendations and improve user experience. Key strategies include understanding engagement metrics, conducting segmentation and cohort analysis, measuring time to discovery, and implementing A/B testing. These approaches help identify high-performing content, understand diverse audience behaviors, optimize content distribution, and refine marketing strategies. Tools like Mixpanel offer features such as Insights, Funnels, and Retention reports, enabling companies to analyze user behavior and create targeted advertising campaigns. As the digital media landscape evolves, leveraging data-driven insights is crucial for sustaining audience retention and driving revenue growth.