Scaling a business while maintaining innovation is challenging when confined to a single software ecosystem, highlighting the need for flexible technology stacks to meet evolving customer expectations. Mixpanel, along with Segment and other companies, advocates for moving beyond traditional CRM systems, as exemplified by their participation in the Platform of Independents, a coalition seeking to establish new standards for marketing and business technology. Gartner supports this notion, noting that no single CRM vendor can provide the comprehensive functionality businesses require today. Kyle Killion, founder of Suiteness, exemplifies this approach by utilizing a variety of tools to enhance speed to market and customer experience, emphasizing the importance of adaptability in selecting technology solutions. Mixpanel aims to support an open data ecosystem that allows companies to innovate and deliver personalized experiences without relying on "all-in-one" solutions, underscoring the need for businesses to have diverse options in the customer-first era.