Metrics that matter to Seelk

Seelk is dedicated to aiding medium-sized and blue-chip companies in France, the U.K., Germany, Italy, and Spain to thrive in Amazon's highly competitive eCommerce market by using its business intelligence product, Studio, to track business KPIs, analyze product data, and monitor competitors. Under the guidance of Product Manager Nathaniel Daudrich, Seelk leverages user engagement metrics to enhance its platform's stickiness and ensure that vendors can effectively assess their sales performance and optimize product pages for Amazon's A9 algorithm. As Seelk transitions from an agency to a SaaS model, it focuses on integrating data-driven insights and market analysis to support clients' strategic decisions, aiming to expand its software to other agencies while concentrating on large companies with comprehensive Amazon strategies. By utilizing Mixpanel, Seelk tailors its messaging and analytics to different user personas, ensuring relevant engagement and fostering deeper business understanding, while sharing product data and metrics with stakeholders to align with broader organizational objectives.