Limitless segmentation with Lookup Tables
Blog post from Mixpanel
Mixpanel has introduced custom properties and Lookup Tables to enhance data flexibility and analytics capabilities for its users, allowing them to integrate additional data sources without writing code. These new features enable users to map and analyze historical data by uploading CSV files or using an API, facilitating diverse and evolving data integration into product analytics. Companies like Viacom18, Simpplr, and Fiverr are leveraging Lookup Tables to segment data for better insights and decision-making. Viacom18 uses it to categorize content consumption, Simpplr integrates Salesforce data for nuanced usage analysis, and Fiverr explores market growth by mapping events to localized sites, all benefiting from the ability to seamlessly incorporate varied data sources.
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