A product launch is a critical event for companies debuting new or significantly updated products, requiring strategic planning to ensure success and maximize profitability. The process is divided into three phases: pre-launch, launch, and post-launch, with each phase necessitating a detailed strategy document that outlines goals, responsibilities, and timelines. During the pre-launch phase, understanding both the product and the market is essential, utilizing data from beta testing and market research to validate assumptions and refine messaging. The launch phase involves selecting appropriate channels to reach targeted audiences effectively, often utilizing rolling announcements and strategic leaks to build anticipation. Post-launch, maintaining momentum is crucial by releasing additional news and adapting to market feedback, with the ultimate goal of analyzing results to improve future launches. Data plays a pivotal role throughout, allowing companies to track user growth, adjust strategies, and set ambitious yet achievable goals for product success.