How Zalora supercharged its churn analytics with Mixpanel Warehouse Connectors

Zalora, a prominent ecommerce fashion and lifestyle platform, has successfully utilized Mixpanel's analytics capabilities to enhance its understanding of customer churn and retention. By integrating Mixpanel with their data warehouse, Zalora can access up-to-date customer segmentation data through the new Profile History feature, enabling more accurate and efficient analysis of user behavior without manual interventions. This integration allows Zalora to proactively address churn by analyzing the behavior of at-risk users and making informed decisions to improve customer retention. The insights gained have also helped Zalora's product team prioritize features and personalize user experiences, leading to a deeper understanding of customer interactions and driving growth. Notably, the team discovered that users who add a credit card as a payment method convert at a much higher rate, showcasing the value of Mixpanel in uncovering actionable insights.