Mixpanel adopted a product-led growth (PLG) strategy in 2021, focusing on allowing potential customers to try the product for free to realize its value before entering a sales cycle. The strategy involves tracking new users' progress to value realization and alerting the sales team accordingly. Despite the abundance of content explaining PLG conceptually, Mixpanel found a lack of concrete examples or best practices for data and analytics teams. To address this, Mixpanel integrated various data sources, including product, marketing, and sales data, using a new data infrastructure that allowed them to track customer activities across silos and optimize their approach. They used tools like Salesforce, BigQuery, and Mixpanel to resolve identity issues, and implemented a system for identifying high-value leads based on an ideal customer profile (ICP) and key behaviors that signal getting value from the product. This comprehensive approach has already impacted key company metrics positively, and Mixpanel plans to further enhance their data infrastructure to improve efficiency in converting potential customers.