Mary's hesitation to complete her purchase of cognac-colored boots is a common scenario, as evidenced by the average online shopping cart abandonment rate of 69.57%. This article explores how businesses can improve conversion rates by understanding user behavior through tools like Mixpanel. It emphasizes the importance of analyzing the conversion paths and identifying where users drop off, using features such as Funnels and Flows reports to visualize user journeys and discover areas for improvement. By segmenting data by acquisition source, platform, and geographic location, companies can identify high-performing channels and optimize marketing strategies accordingly. The text also highlights the role of machine learning in uncovering outlier segments to target with specific messaging, ultimately aiming to reduce cart abandonment and increase customer conversion.