How to develop, measure, implement, and increase feature adoption

For years, the author struggled with where to store sunglasses in their car, often losing them in the gap between the seat and center panel, until discovering the built-in sunglasses compartment. This anecdote is used to illustrate the importance of product features and their adoption in product analytics and growth. Feature adoption refers to users utilizing certain features within a product, and measuring this is crucial for determining a feature's success and guiding product development. Metrics such as user demographics, frequency, and duration of use, alongside effective feature announcements and reminders, play key roles in enhancing feature adoption. Employing product analytics tools helps in understanding user behavior, facilitating data-driven iterations, and ultimately retaining customers to benefit the company's bottom line.