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How to build a user onboarding flow

Blog post from Mixpanel

Post Details
Company
Date Published
Author
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Word Count
715
Language
English
Hacker News Points
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Summary

User onboarding best practices emphasize creating a tailored experience that aligns with the customer's persona rather than a generic process focused on the product. Successful strategies include simplifying onboarding steps, as demonstrated by EasyPark, which saw a 20% rise in registration after streamlining its process. Engaging users with immediate, meaningful interactions, such as Slack's invitation feature, can enhance early adoption. Monitoring user progress to identify and rectify drop-off points is crucial, as shown by DashThis's 50% increase in free-to-paid conversions after UX improvements. Utilizing tooltips and progress bars can guide users through complex features and leverage the Zeigarnik effect to encourage task completion, with HoneyBook experiencing a 15% boost in conversions by adding a progress bar. Continuous analysis and A/B testing are vital for identifying pain points and optimizing the onboarding journey, as demonstrated by Sunrun, which enhanced customer adoption by over 50% through improved educational content and seamless onboarding experiences.